Surviving the roaming Big BangWholesale
Hot Telecom, in collaboration with Telefonica International Wholesale Services, has written an article which examines the impact on MNOs of the Roaming Big Bang resulting from the dramatic rise in mobile data traffic and the increasing demands from customers for a ‘Roam like Home’ experience.
The article also highlights the competitive pressures that mobile operators are facing, including regulatory changes and the availability of roaming alternatives, such as wi-fi, which is creating challenges for their roaming revenues.
Clearly IPX providers like Telefónica have a key role to play. Firstly, to provide the interconnection options that enable MNOs to meet their customers’ connectivity and experience expectations. But importantly, they can help minimise any potential negative impact on MNOs' roaming business brought about by the changes in the competitive environment by being able to deliver the right offer, to the right person, at the right time through multiple channels.
Telefónica is well placed to address the challenges of this ever-evolving landscape. Discover more about Telefonica's IPX Suite of services.