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Telefónica International Wholesale Services deploys Marketing Campaigns Manager for Vivo

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Madrid, 2 July 2019.- Vivo, the leading mobile operator in Brazil, managing more than 73 million customers, has acquired Marketing Campaigns Manager, the service recently launched by Telefónica International Wholesale Services (TIWS). Through this service, TIWS will enable Vivo to provide its customers with the most relevant offers in real-time, and through multiple channels.

Thanks to this fully virtualized solution, Vivo is ready to offer an E2E campaigns solution enhancing the experience of mobile roamers. Among other functionalities, the solution allows subscriber segmentation, data usage control and performance monitoring.

Marketing Campaigns Manager helps MNOs to develop a mobile strategy addressing different use cases, including among others: Silent Roamers, Sponsored Data & Rewards, Data Sharing Plans and Data Offers Management.

Integrated into this ecosystem, TIWS has also developed a Data Optimization solution which will enable Vivo to optimize its end users’ data sessions, improving the value they get from their data plans, reducing bill shock and accelerating the delivery of content.

According to Juan Carlos Bernal, CEO of Telefónica’s International Wholesale Business Unit, “Thanks to the implementation of this suite of services, Vivo can now configure and implement customized campaigns in an agile and simple way, which brings an improvement in the user experience”. 

See how Marketing Campaigns Manager is helping Vivo optimize its Data Roaming campaigns